A Nine-Property Digital Brand Platform for a Sports Startup
Enterprise Solutions Lab designed and launched the digital platform behind HmBr Sports — nine branded web properties sharing one identity system, one codebase, and one SEO-first architecture, from the flagship sports platform to a club directory, court booking, an editorial magazine, and a sustainability foundation.
Project Overview
A sports startup needed to look like an ecosystem, not a single site. ESL built a multi-domain platform where every property carries its own brand kit — colors, typography, and voice — on shared infrastructure, so new properties launch in days instead of months, and every page ships with structured data, share cards, and responsive design as standard.
Nine Properties, One Platform
hmbrsports.com, hmbrclubs.com, 24by7access.com, hmbropen.com, hmbrimpact.org, and more — each with its own domain and brand, all on shared infrastructure.
Reusable Brand Kits
A design-system-per-property approach: tokenized colors, typography, and UI primitives that keep each brand distinct without duplicating code.
SEO-First Architecture
Canonical domains, JSON-LD entity graphs, share cards, and sitemaps built into every property from day one.
How We Did It
Brand System Design
Defined per-property palettes, type systems, and voice guidelines, encoded as reusable kits any new property can adopt.
Host-Routed Monolith
One codebase serving many domains through host routing — shared auth and admin where wanted, full isolation where not.
Content & Commerce Integration
Editorial content, club directories, booking flows, and a hand-off to the brand's e-commerce store, all connected.